Feldstein: The MAD Life and Fantastic Art of Al Feldstein!

FELDSTEIN coverFeldstein: The MAD Life and Fantastic Art of Al Feldstein!

Grant Geissman

IDW (2013) $49.99


The history of E.C. Comics is inextricably bound to Al Feldstein’s career: first as artist, then writer, and finally as longtime editor of MAD magazine. That association is at the heart of this combination art book and biography, but biographer Grant Geissman does not neglect Feldstein’s life and early career, or his painting work since retirement.

The artwork presentation begins with the earliest surviving Feldstein work from the High School of Music and Art, then moves on to his early comic-book art and his work in the 1940s Victor Fox shop. Titillating “headlight” comics like Junior and Sunny demonstrate that the depiction of voluptuous women has a long history in comics: several full-length stories are reproduced, not just sample images.

Original art & final printed cover

Original art & final printed cover

Feldstein started at E.C. comics as an artist, and continued doing cover art even after he began concentrating on writing and editing. Six classic E.C. stories he illustrated are included, plus all of the covers (many placed alongside the original artwork), and other work like house ads. E.C. fans will enjoy the behind the scenes photographs, as well as images from many of the other E.C. artists.

The Congressional hearings on comic books which led to the creation of the Comics Code receive an entire chapter. And well they should, because they quickly led to the demise of the entire E.C. line. That chapter includes a complete transcript of publisher William Gaines’ testimony, but Feldstein has only a bit part. He advised Gaines not to testify, which certainly looks like good advice in retrospect.

Sample pages with Weird Science covers

Sample pages with Weird Science covers

In the end Feldstein landed on his feet: after massive layoffs at E.C., he was rehired to take over MAD Magazine after the departure of founder Harvey Kurtzman. He edited it for thirty years, leaving a lasting impact on the magazine, and more than quadrupled the circulation during his tenure. Most of the regular features associated with MAD were introduced under his leadership: the fold-ins, the Spy vs. Spy cartoon, and Mort Drucker’s TV and movie parodies, just to name a few. But he contributed very little artwork during the period, so most of the images must come from others.

Bill Gaines and Al Feldstein in 1950

Bill Gaines and Al Feldstein in 1950

After retiring Feldstein moved from New York City to a ranch, and returned to his work as a fine artist, producing many Western canvases. The resurgence of interest in E.C. Comics also resulted in many commissioned paintings “revisiting” his classic cover images from the 1950s. The final chapter in the book is a large gallery of these paintings, giving a full picture of his work nearly up to the present.

The Introduction promises to examine every aspect of Feldstein’s career and personal life, “not all of it sweetness and light,” so I should probably say a few words about that. This is not a whitewashed “authorized biography,” but while it is true that Geissman does not ignore personal or professional conflicts (e.g. infidelity in his first marriage, or friction with E.C. business manager Lyle Stuart) it is also certainly not a tell-all biography. The negative aspects of the story are given a respectful distance, and there are no lurid details. At the same time, Geissman has known Al Feldstein for more than twenty years, and was given unprecedented access to Feldstein’s personal archives, which provided many of the artworks and photographs that so richly accompany the text.

Finally, a word about the author. Grant Geissman has written three other Eisner Award-nominated books related to E.C. Comics and MAD magazine. But jazz fans might recognize his name from his primary occupation as a jazz guitarist. He began his career playing with trumpeter Chuck Mangione, and is heard playing the guitar solo on the hit song “Feels So Good.” In addition to many recordings under his own name, he has written music for television. He is the co-writer of the Two and a Half Men theme (“Men, men, men, men, manly men”)!

About marksullivan5

Freelance Journalist & Musician; Senior Contributor, All About Jazz.com; writing on comics at mrvertigocomics.com & No Flying, No Tights.com
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